engage local logo & website

Engage Local is a new ministry based in Platteville, WI. The clients are good friends of mine and they asked me about doing a logo and website for them. When working with good people for a cause I’m behind, naturally this project was a great fit for me. Also, the allure of creating a brand from scratch is always a fun endeavor.

Logo

The logo was created first with the instructions to keep it fresh, relevant, and interesting. After looking through a few logos the client liked, I came up with a few concepts, and ultimately I was pleased we arrived at the following logo:

Website

One thing that is nice about being the logo designer as well as the web designer on a project is that you can start to create an idea of how the logo will mesh with the website. In this case I really wanted to give the site a local feel. To be honest, I’m not a Platteville, WI expert, but I have gone there in the past growing up in nearby Dubuque, IA.

However, There was one thing that has always stuck out about Platteville, it is the world’s largest “M” (that I could see at my bus stop from 30-40 miles away in Dubuque). That always impressed me, so I incorporated it into the design below (just click the image to visit the site):

How the Site was Built

Technically, this site was built in WordPress, using the TwentyTenFive theme. This theme is essentially the same as the default WP theme TwentyTen but has been modified into a pure HTML 5 base. From there I adjusted the theme to be responsive, meaning the site scales depending on the width of the screen using CSS Media Queries and the 1140 CSS grid. Trying to maintain the responsive feel of the site, I wanted to ensure that the text within the mission statement remained text and wasn’t just replaced by an image.

Therefore, I’m pleased with how this website turned out and I’m excited for the clients to be able to start this new ministry, and I hope this site helps them start off on the right foot.